Sponsorship is  a cash and/or in-kind fee paid to a property (typically sports, entertainment, non-profit event or organization) in return...

"The thing about quotes on the Internet is that you can never confirm their validity." - Abraham Lincoln If Mr. Lincoln was a...

As an observer of the sponsorship industry for the past 17 years, I have seen many changes and innovations. Price tags have ballooned ...

You have heard the saying "if you want something done, you have to do it yourself." I subscribe to that thinking... sometimes. T...

One of the most important strategic decisions a marketer must make is how to position a brand. Simply put, brand position is consumers...

College graduation season is upon us. It is an exciting time as students and their families celebrate the culmination of a journey that ...

Rising costs to attend sporting events have been a concern among team marketers in recent years. Fans dealing with strained finances may b...