Monday, March 31, 2014

Sports Matter to Dick's Sporting Goods

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If you played team sports growing up, you may not be able to imagine barriers existing that would prevent American youth from participa...
Monday, March 24, 2014

MLB Seeks Growth Down Under and Elsewhere

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One of the traditions of Major League Baseball is Opening Day, a time when every team is undefeated and possibilities of the upcoming se...
Monday, March 17, 2014

The $1 Billion Marketing Gamble of Quicken Loans

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How would you like to combine to of your favorite pursuits into one activity? If you like NCAA basketball March Madness and you like money...
Monday, March 10, 2014

Is Alcohol the Experience Enhancement College Football Needs?

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Marketers of live sporting events are responsible for persuading fans to get off the couch (or mobile device) and invest time and money...
Saturday, March 1, 2014

College Athletics: Expense or Investment?

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It has been said that a college's athletic programs are an institution's front porch. Sports teams fit that analogy on two fron...
Saturday, February 22, 2014

Don't Ask "What If..."

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from @jbourne The Gold medal women's ice hockey game at the 2014 Winter Olympics was an epic battle between Canada and the United...
Friday, February 14, 2014

Technology and Sporting Event Attendance: Innovation or Inhibitor?

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Marketers of live sporting events are at crossroads. Cable TV networks bringing us unprecedented numbers of games to watch at home also...