Today marks the debut of Sports Biz U, a blog for people who are studying, teaching, and mentoring in sports business. The SBU blog was conceived as a resource to supplement the textbook Sports Marketing by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall, 2013). One of the limitations of a traditional textbook is that it is cannot give readers the most up-to-date ideas and practices once it is produced. SBU is an effort to build on the concepts in the textbook by discussing in the context of current events in sports.
We hope you find SBU interesting and useful whether you are just beginning your study of sports business, teach sports business, or simply consider yourself a "fan" of the industry.
- Don Roy