Meeting the technology demands of connected sports fans was a main topic at the recent On Deck Sports & Technology Conference. Industry speakers acknowledged that fans' expectations are not being met. Three reasons should compel venues to explore solutions for improving the technology use experience:
- Ubiquitous in everyday life - Technology availability should be no different whether we are at home, shopping, or taking in a ball game
- Extension of venue consumption experience - Tweeting, sending text messages, or watching video are examples of how technology is used as part of the consumption experience at a sporting event. Viewing content or sharing with other people are ways we respond to stimuli that comprise the environment at a sport venue.
- Make fans brand evangelists - Improvements in technology infrastructure will serve to increase exposure via social media communication. In effect, fans become brand evangelists by sharing with people in their networks.
- League-pooled investments - Use revenues earned via other streams to develop a uniform fan technology experience at all venues in a league. It would be in a league's best interest to have consistency at their member clubs' venues.
- Sponsorship category (in-kind or sell) - Sport properties have creatively developed sponsorship inventory; creating a category such as technology partner or connectivity partner would be a way to offset some or all costs. A drawback to this option is that some clubs would have an easier time attracting sponsors given their brand equity while lesser brands might struggle to secure a technology partner.
Biztech Magazine - "Sports Stadiums and Wi-Fi Connectivity: Will It Ever Get Better?"