Sports Marketing's Mike Fetchko says that an effective Super Bowl ad is built on four cornerstones. Does a commercial possess these characteristics:
- Connects - Does the message resonate with the advertiser's target market?
- Compels - In style and visual content; Does the ad break through the clutter of competing messages?
- Clear- Is the message (and for that matter, the brand) distinctive?
- Concise - Is there a focus on one main point so as to be remembered?